Brand Identity

Your first 10,000 photographs are your worst.

Henri Cartier-Bresson

Brand identity Consultant
Your brand identity is a key component of your business and as such requires careful consideration. I offer Consultancy services on a once-off or on-going basis in this area.

Web design
Web design is as simple or as complicated as you or your technical expert want it to be. I can design you a fully functioning website that is jargon free, easy to use and maintain by you or your staff. Good website design does not require constant tech support, and it is my aim to provide this to you.

Properly branded
In essence your brand is about how people perceive you, the images, information and experiences others have relating to your business. When it comes to your online presence, your brand must shine—and be consistent—across many platforms and media. There is so much more to think about than just your website.

Your brand should be firmly rooted in your “Why?”. Why your company exists and what it brings to the table. Along with conveying your brand values, your website should quickly be able to answer questions like: What exactly does your company do? Which products and services do you offer? How will customers benefit from them? I can consult with you on how to correctly integrate your brand identity across all media platforms to the highest most consistent professional standards.

Web usability
Web usability is the ease of use of a website. Some broad goals of usability are the presentation of information and choices in a clear and concise way, a lack of ambiguity and the placement of important items in appropriate areas. Another important element of web usability is ensuring that the content works on various devices and browsers.

Ease of use / updatability
I create websites that are simple to use, and easy to maintain with minimum recourse to technical back up.

Search engine optimisation
“Search engine optimisation” or SEO for short stands for the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. Usually the best results are obtained when a clear and complete strategy is implemented and involves all aspects of online communication

On line advertising
Maximize your on line advertising spend with the cleverest ad word strategies. When you want to reach a specific target or a specific area outside of your usual target / zone you can do it only by investing on the online adv. For example, Google AdWords allows you to reach your goals by constantly monitoring and improving your campaign. Advertising is a crucial aspect of every business, I can help you say attuned to the latest developments in this field.

Printed literature
Even in this digital age, printing remains an important part of any brand identity. From “for sale” signs to menus, printed material remains a vital interface with the public.  I can project manage the printing and production of all your printed literature. From marketing leaflets to promotional brochures I can advise you on the perfect design, layout, paper quality and size to suit your requirements.